I. Experience
Henan Lit Refractory Co., บจ. has done a lot of careful preparations for this Russian exhibition.
Product selection: Carefully select the most competitive product series. These products must not only meet the needs of the Russian market, but also stand out from many competitors.
Booth design: A lot of energy and money have been invested. From the overall layout to the detailed decoration, it is aimed at attracting more potential customers. A well-designed booth can quickly catch the audience’s attention among many booths and convey the company’s brand image and core values.
Russia exhibition site situation
II. Busyness and gains during the exhibition
During the exhibition, our staff were busy receiving customers from all over the world. They enthusiastically introduced the characteristics, advantages and service system of the products. The professional quality of the staff played a vital role in this process. They need to be familiar with the various parameters and performance of the products, and have good communication skills and sales skills.
Through negotiations with many customers, we have gained a lot. Not only have we signed a number of intention orders, but we have also met many new business partners. These new partnerships have laid a solid foundation for the company’s future expansion in the Russian market.
III. Challenges and responses
(I) Cultural differences
Russia has a unique culture and business habits, which is a big challenge for us.
In business communication, Russians pay more attention to the establishment of interpersonal relationships. They hope to establish a certain trust relationship before doing business. สิ่งนี้กำหนดให้พนักงานของบริษัทการค้าต่างประเทศต้องมีความอดทนเพียงพอ และใช้เวลาในการทำความเข้าใจและปรับตัวให้เข้ากับความแตกต่างทางวัฒนธรรมนี้.
ในส่วนของการโปรโมทสินค้า, ควรคำนึงถึงลักษณะของวัฒนธรรมรัสเซียด้วย. ตัวอย่างเช่น, ในการออกแบบบรรจุภัณฑ์และโฆษณาผลิตภัณฑ์, ควรหลีกเลี่ยงองค์ประกอบที่อาจก่อให้เกิดความเข้าใจผิดทางวัฒนธรรม.
(II) การแข่งขันทางการตลาด
ตลาดรัสเซียมีการแข่งขันสูง, และบริษัทต่างชาติจำนวนมากกำลังแข่งขันกันเพื่อแย่งส่วนแบ่งการตลาดที่จำกัด.
We need to continuously improve our product quality and service level to gain advantages through differentiated competition. ตัวอย่างเช่น, provide more accurate product customization services, or a more complete after-sales service system.
It is also very important to have a deep understanding of the situation of competitors. By analyzing competitors’ products, prices, market strategies, ฯลฯ, we can adjust our business strategies in time to cope with fierce market competition.
Ⅳ. Outlook after the exhibition
Although the exhibition has ended, for us Henan Lit, this is just a new beginning.
Our company will actively follow up on the intention orders signed during the exhibition to ensure that these orders can be smoothly transformed into actual business. ในเวลาเดียวกัน, strengthen communication and cooperation with new business partners to jointly explore deeper cooperation models and projects.
Taking this exhibition as an opportunity, our company will further study the Russian market, tap more potential needs, continuously optimize products and services, and make full preparations for long-term development in the Russian market in the future.
This Russian exhibition provides a good platform for foreign trade companies to showcase themselves and expand their business. Although there are many challenges in this process, through active response, we have also gained rich results and valuable experience, and are full of confidence in the future development in the Russian market.